Account
Management.
We manage Google and Meta Ads accounts for Hard Money Lenders, Commercial Brokers, and Private Capital firms. We find the borrowers seeking Fix & Flip, Bridge, and Institutional Funding.
The Proof is in the Dashboard.
Anonymized Google Ads metrics from the visible account reporting window.
Total Spend
$63,600
Conversions
496.49
Cost / Conv.
$122
Total Clicks
4.82K
Pipeline Velocity
$12M+
New paper funded in 90 days for our top US lending partners.
Full-Stack
Ads Strategy.
1. High-Intent Google Search
We bid on keywords that signal serious funding needs. We exclude "cheap home mortgage" seekers and target real estate investors looking for speed over rates. We manage every bid, every negative keyword, and every landing page.
2. Meta Lookalike Modeling
Using your funded deal data, we build hyper-accurate lookalike audiences on Facebook and Instagram. We target investors who have the capacity to close deals and need reliable capital partners.
3. Lead Verification Funnels
Our custom GoHighLevel snapshots filter leads by credit score, property type, and experience. You only receive leads that are fundable, saving your Loan Officers hours of wasted time.
Account ROI Summary
Private Lending Growth System
Borrower Acquisition Without Shared Lead Dependency
Hard money lenders need speed, trust, and qualification. We build lead generation systems that attract borrowers searching for capital now, filter out poor-fit inquiries, and route serious deals into a follow-up pipeline your loan officers can work.
What We Build
Channel Strategy
Google Search
Targets active borrowers searching for private money, hard money, bridge financing, and fast real estate capital.
Meta Retargeting
Builds familiarity with investors who compare lenders before submitting a deal scenario.
SEO Pages
Creates service and city pages for long-term search visibility around lender intent.
GHL Automation
Routes leads by property type, loan amount, timeline, and readiness so sales teams focus on fundable opportunities.
Proof Signals We Track
- - Qualified borrower rate
- - Cost per fundable conversation
- - Loan amount and property type mix
- - Speed-to-lead response time
- - Pipeline value by campaign source
90-Day Execution Roadmap
Market Map
Identify target states, cities, loan products, borrower types, and disqualifying search intent.
Funnel Build
Launch ads, landing pages, qualification forms, call tracking, and CRM workflows.
Quality Scaling
Optimize by qualified borrower conversations and funded-opportunity feedback, not raw lead count.
Lender Success.
Don't take our word for it. Hear from the lenders who dominate with the Squad.
"Search Savvy Squad transformed our pipeline. We went from scraping shared leads to funding $12M in new paper within 90 days of their Google Ads takeover. The quality is night and day."
Marcus Thorne
Managing Director|Atlas Private Lending
"Their knowledge of the Hard Money niche is unparalleled. They understand borrower intent better than any other agency we've worked with in the US. Our LOs are finally busy with actual deals."
Sarah J. Chen
VP of Marketing|Direct Equity Capital
"We finally have a predictable cost per funded loan. Their Meta Ads retargeting strategy keeps us in front of serious real estate investors 24/7. Absolute game changer."
David Miller
Founder|Bridge Funding Group
Funding
on Demand.
Build your own proprietary borrower machine today. Leads delivered direct to: searchsavvysquad@gmail.com
Service Details
Hard Money Lender Lead Generation With Fundable Intent
We build paid acquisition systems for private lenders, hard money lenders, bridge lenders, and commercial lending teams that need qualified borrower conversations instead of shared, recycled leads.
Engagement & Pricing
Pricing depends on market coverage, monthly ad spend, funnel buildout, and CRM integration. We recommend starting with one or two priority loan products before expanding into more states or cities.
Who This Is For
- • Hard money lenders targeting fix-and-flip, bridge, DSCR, commercial, or private capital borrowers.
- • Loan officers who need better lead qualification before spending time on calls.
- • Lending firms that want Google Ads, Meta retargeting, landing pages, and CRM attribution under one system.
Our Process
- 1Map borrower intent by loan type, geography, property type, and deal timeline.
- 2Build high-intent Google Ads campaigns with strict negatives and conversion tracking.
- 3Use Meta retargeting and proof-based creative to stay visible during borrower comparison.
- 4Route leads into GHL with qualification fields, speed-to-lead automation, and pipeline reporting.
Frequently Asked Questions
Is this better than buying shared leads?
Yes. The goal is to build your own lead source with owned data, stronger qualification, and clear attribution.
Can you target Google and Meta together?
Yes. Google captures active borrowers while Meta retargeting builds trust and brings comparison shoppers back.
How do you protect lead quality?
We use negative keywords, dedicated landing pages, loan-specific questions, call tracking, and CRM disposition feedback.
Can this work city by city?
Yes. We can create state and city pages for priority lending markets, then expand after performance data supports it.